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Branding

Branding
Branding
Brad VanAuken (ஆசிரியர்)
₹450
புத்தகம் 3 - 7 நாட்களில் அனுப்பி வைக்கப்படும்.
+ ₹40 shipping fee* (Free shipping for orders above ₹500 within India)
புத்தகம் இருப்பில் இல்லை என்றால், அத்தகவல் உங்களுக்குத் தெரிவிக்கப்பட்டு, அதற்கான பணம் (ஷிப்பிங் சார்ஜ் இருந்தால் அதுவும் சேர்த்து) உங்களுக்குத் திருப்பித் தரப்படும்.
The vast majority of even solid, dependable brands toil along, achieving acceptable but unspectacular results due to an inability to distinguish themselves from their competitors. Their problem? They confuse branding with marketing, brand management with product management, and brand identity with slogans and ad campaigns. Making these distinctions crystal clear is what Branding is all about. This clear and practical guide can help you give your brand an unmistakable and revered identity in a crowded market. Branding offers real solutions for some of the most common and intractable challenges facing both new and established brands. A troubleshooting guide for brands struggling to gain strength, the book can also help your business build a brand from the ground up. The perception of your brand is a reflection of so much more than the products and services you offer. Short-term bottom-line results are admirable and important, but they do not eliminate the need for a comprehensive brand strategy. Branding gives you all the tools and techniques to build your brand, strengthen its reputation, and keep your company in the public’s favor for many, many years
Book Details
Book Title Branding (Branding)
Author Brad VanAuken (Brad Vanauken)
ISBN 9788179926680
Publisher ஜெய்கோ பப்ளிஷிங் ஹவுஸ் (jaico publishing house)
Pages 320
Year 2006

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