-5 %
Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques..
₹428 ₹450
-5 %
Publisher: நியூ செஞ்சுரி புக் ஹவுஸ்
There are two important strains running through the book — one is to trace Ambedkar’s own views on Marxism and the second is to study interplay of concepts of caste and class. Marxism is essentially a European theory written in an atmosphere shorn off the complexities of the caste system and communi..
₹285 ₹300
-5 %
Wheen’s brilliant account shows that far from being a dry economic treatise, Das Kapital is like a vast novel, whose heroes are enslaved by the monster they created: capitalism. The author argues that as long as capitalism endures, Das Kapital demands to be read and understood...
₹238 ₹250
-5 %
The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated ed..
₹284 ₹299
-5 %
Master The Mind Monkey: Experience Your Excellence gently guides you into deeper and deeper levels of understanding of the mind and the tricks it plays. It exposes the deepest truth in a manner that makes it very practical and applicable in one’s professional and personal life. The direct and lucid ..
₹333 ₹350
-5 %
Do You Need to Speak Like a Pro? (And Still Do Your Real Job?) Here is your guide to good speaking. No nonsense, no theory—just the facts you need to know to speak with enthusiasm and confidence. Imagine how confident you’ll feel when you: — Lose your nervousness — Get ready to speak faster & better..
₹284 ₹299