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The Psychology of Price

The Psychology of Price
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The Psychology of Price
Leigh Caldwell (ஆசிரியர்)
₹284
₹299
புத்தகம் 3 - 7 நாட்களில் அனுப்பி வைக்கப்படும்.
+ ₹40 shipping fee* (Free shipping for orders above ₹500 within India)
புத்தகம் இருப்பில் இல்லை என்றால், அத்தகவல் உங்களுக்குத் தெரிவிக்கப்பட்டு, அதற்கான பணம் (ஷிப்பிங் சார்ஜ் இருந்தால் அதுவும் சேர்த்து) உங்களுக்குத் திருப்பித் தரப்படும்.
HOW SMART IS YOUR PRICING? For any business, deciding how much to charge for a product or service is crucial. By gaining an insight into the way consumers think and purchase, you can generate more demand, more customer value – and more profit. MAXIMISE REVENUE • How do unwanted products Influence what customers expect to pay? • How does offering extras for free dramatically increases Perceived Value? • Why does changing the timing of a payment make people pay 50% More? TRIED AND TESTED TECHNIQUES Written by the founder of Inon, a leading pricing consultancy, whose clients range from the BBC and Grant’s Whisky to Alzheimer’s Disease International and HM Treasury, The Psychology of Price provides an insight into the strategies used by multinational corporations.
Book Details
Book Title The Psychology of Price (The Psychology Of Price)
Author Leigh Caldwell (Leigh Caldwell)
ISBN 9788184957686
Publisher ஜெய்கோ பப்ளிஷிங் ஹவுஸ் (jaico publishing house)
Pages 248
Year 2017

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