Why Do Smart People Make Such Stupid Mistakes?

ARE YOU PAID WHAT YOU DESERVE BY YOUR CLIENTS? Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today. You will discover: • How to confidently hold your price • How to say ‘no’ to clients while improving your relationship • How to negotiate higher fees and prices • How to handle unrealistic timescales and budgets • How to respond to ‘you’ve got the business if you drop your price’ • How to prepare for meetings with Procurement WHY DO SMART PEOPLE MAKE SUCH STUPID MISTAKES? is a practical negotiation guide to more profitable client relationships for marketing and communication agencies, sales teams and professional service people.