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T S Nagarajan (ஆசிரியர்)
புத்தகம் 3 - 7 நாட்களில் அனுப்பி வைக்கப்படும்.
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புத்தகம் இருப்பில் இல்லை என்றால், அத்தகவல் உங்களுக்குத் தெரிவிக்கப்பட்டு, அதற்கான பணம் (ஷிப்பிங் சார்ஜ் இருந்தால் அதுவும் சேர்த்து) உங்களுக்குத் திருப்பித் தரப்படும்.
Ad Ventures: Reliving the Golden Era of Advertising in Madras describes the path-breaking advertising campaigns created by JWT/HTA during the years 1963 to 1973. Written by a research analyst who was involved in every HTA campaign, it gives the reader a ringside view of the successes engineered by a group of dedicated advertising professionals; the reader is drawn gently and completely into the process: from convincing the client to the genesis and execution of creative ideas that led to the establishing of advertising as an industry in Madras. Part 1 of the book extensively deals with the advertising tools adopted by JWT/HTA to create meaningful creative ads for the clients. In Part 2 the author, through case studies, explains the background to various campaigns. Every aspect of advertising principle is brought out in these case studies. The case studies include: first time ‘reluctant’ public sector clients; client who would like to find new users and new uses for their products; clients who had to be persuaded to accept market segmentation; client who could not be revived by any amount of advertising; client who had no clue to Indian ethos for naming their brand; clients who had to be advised to sell a product class rather than their brand. And many more...
Book Details
Author T S Nagarajan
ISBN 978-93-82394-43-3
Publisher க்ரியா வெளியீடு (Crea Publication)
Pages 144
Published On Jan 2019
Year 2019
Edition 1
Format Paper Back
Category தொழில் / முதலீடு

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