Ad Ventures: Reliving the Golden Era of Advertising in
Madras describes the path-breaking advertising campaigns
created by JWT/HTA during the years 1963 to 1973. Written
by a research analyst who was involved in every HTA campaign, it
gives the reader a ringside view of the successes engineered by a..
Chola bronzes are part of the artistic heritage of the world; no museum can consider its collection complete unless it has one of them. This book focusses on the images that once graced the Svetaranyesvara Temple at Tiruvenkadu. Considered the classics of the Chola style, several of the images were ..
Colporul: A History of Tamil DictionariesColporul traces the unique history of the evolution of Tamil dictionaries and other reference works from the earliest times to the present. Gregory James treats lexicography in the wider context of reference science, from a sociolinguistic viewpoint. He relat..
Computational Approaches to Tamil LinguisticsThis work presents in some depth a comprehensive Natural LanguageUnderstanding (NLU) system devised by the author that can account forthe linguistic principles of Tamil in computational phonology, morphology,syntax and semantics and also define suitable c..
Essays in Folklore Theory and MethodComprises eight essays that assess and discuss diverse methods and techniques for analysing folkloristic data and offers students a perspective beyond regional limitations. The essays were published in various journals and grew out of the author’s response as memb..
Social Dimensions of Modern TamilContents• Purification • Simplification • Diglossic Convergence • Style Variation • Social Variation • Standardisation of Speech • Mixing English • Scientific Register • Anglicisation • Modernisation: Model • Modernisation: Process • Political Role..
SPIDERS: An IntroductionThis book introduces the world of spiders both to the layman and the amateur naturalist in layman’s terms but with professional information and details. It describes in detail the morphology of the spiders, the behavioural aspects and gives information on 43 families of spide..
THE BBI COMBINATORY DICTIONARY OF ENGLISHBBI helps you to combine words with other words to form phrases and to combine words into grammatical patterns to form clauses and sentences, so you can say “mortgaged to the hilt; I want something badly”. BBI shows you important vocabulary and grammatical di..
AMA SAMY is a Zen Master with his unique style and teaching. He stands between Christianity, Hinduism, and Buddhism. He is also deeply rooted in the humanistic disciplines. His teaching calls you to transcend yourself and be transformed; to acknowledge your humanity and your freedom; to dwell in Bud..
Zen Heart, Zen Mind is a compilation of various talks
('dharma talks' in the Zen tradition) delivered by Zen
Master AMA Samy to his students during periods of
intensive Zen practice.
Addressing beginners as well as advanced practitioners on
the Way, the book gives a full taste of Zen, with emphasis ..
ZEN: Awakening To Your Original FaceIn this new book, AMA Samy describes the essential dimensions of Awakening. “Awakening is itself beyond discursive explanations and descriptions. But without language and understanding, the experience of Awakening will be lost like water poured on desert sands. La..